The AlignLife Difference
A holistic approach to natural medicine means AlignLife® is a full, turnkey provider for a patient’s chiropractic and other needs
First and foremost, AlignLife is about helping patients live fuller, healthier and more productive lives through chiropractic care. At the same time, AlignLife has been created to be more than just a chiropractic clinic, but rather a fully engaged source for a patient’s healthy lifestyle. That means additional revenue opportunities and brand loyalty.
AlignLife also is the premier model of a well-run, efficient practice that empowers doctors and their staff members to be present and attuned to patient needs without sacrificing operational efficiency.
Using technology to capture, serve and retain a growing patient base
“One of the things AlignLife focuses on is utilizing technology to automate processes and help facilitate marketing,” says Dr. Joe Esposito, founder. “One tool we have to offer is an automated recall system. If your patients are missing appointments, our software — which is fully integrated with a project management system — automatically generates a task for the staff to follow up with a phone call to that patient who might be falling off their recommended course of care.”
A bit more about AlignLife’s project management system: It allows the franchise owner and doctor to step away from micromanaging and take a bird’s-eye view to ensure that everything is going smoothly. Again, it’s about returning the practitioner to the patient.
Team meetings, constant collaboration ensure timely actions
“Each AlignLife clinic franchise owner and his or her staff meet weekly to assess the business by working through a comprehensive checklist. This not only allows for any potential problems to be dealt with quickly, it also promotes buy-in and accountability from everyone on the team”, says Dr. Cristina Esposito, president.
“Whether you have a team of 10 people or you’re a team of two, we’re still going to go through each aspect, each department of the practice to ensure that internal marketing is being addressed, external marketing is being addressed, that the clinic has a training culture and that they’re continuously training on a weekly basis,” Dr. Esposito says. “It also addresses everything from web-based marketing to patient care. The core of what we do is ensure that we have the best clinical outcomes, so that’s always a focus as well. Is there some patient that needs a phone call from the doctor? Is there a service that we need to follow up on for that patient? The meeting format has a lot of items in place to help ensure that the patient is getting the best care possible.”
As a former U.S. Navy officer, Dr. Cristina Esposito says she puts a lot of weight on strong operations, checklists and protocols, so she has worked to make sure that AlignLife’s systems are equally comprehensive and easy to follow.
“Those systems and protocols ensure that you have the right outcome, and that’s something that I’ve been able to bring into AlignLife, so franchise owners and staff are not trying to figure everything out on their own,” she says. “It’s very easy. It’s very step-by-step and provides a path to the best outcome for the practice.”
- Lease Negotiation
- Build-Out Support
- Online Training Manual
- Website Creation
- Financial Management Training
- 200-Page Operations Manual
- Facebook Training
- Nutritional Training
- Monthly Webinars
- Yearly Practice Analysis
- Annual Conventions
- Virtual Clinical Nutritionist
- Customized Software
- Media Spot Creation
- Marketing Materials
- Leveraged Buying Power
- Team Building Adventure Trips
Explore opening an AlignLife clinic or moving your existing practice to the AlignLife family. Click here for a franchise report and to learn more.